Facts in detail

Design and business performance

• The link between design and better business performance
• What design can do for your figures
• Design-led businesses do better than the FTSE
• Evidence from Designing Demand
• Design and competitiveness
• Is return on design investment measured?

How being 'design alert' helps business performance

• What makes a business 'design alert'?
• What steps do design alert businesses take?

How UK businesses use and value design

• How important is design to UK businesses?
• How UK businesses use design
• How UK businesses use designers
• How UK businesses buy design
• How well is the value of design communicated?

Design and R&D

• Businesses’ use of intellectual property
• Using design in new product or service development

Design and Adding Value

• Adding value through design
• Adding value and new product development
• Competing by adding value